On September 28th 2017, the Retail Safari 2017 was held at Movenpick Hotel Karachi by LXY Global with the International Business Council as strategic partner. The event was attended by leaders from a number of prominent retail businesses, who discussed global trends and glimpsed into the future of retail landscape of Pakistan. Retail has become a highly lucrative sector for the Pakistan industry with an exponential growth of 8%, and a market potential of USD 152 billion. Those present at the conference included representatives from Unilever, Dolmen Group, Mont Hill UAE, Reckitt Benckiser, AlKaram, Facebook and Mondelez, to name a few. An interactive session was also held by the CEO of the International Business Council – Sheikh Hammad Amjad, who, along with diplomats from the U.S. Consulate, Swiss Consulate, and Australian Trade and Investment Commission, discussed how diplomacy can help foster businesses between countries.